Japanese duo EMNW premiered the official video for ‘ぱりら (Party Loud)’ on 2 October. The song arrived as their second digital single on 25 September.
The track puts its main chant in plain English: ‘1, 2, 3, Party Loud’. Around it, EMMA and MENU combine rap, melodic vocals and heavy guitars in the Y2K mixture-rock style used across the project.
The video closes with an epilogue that introduces another character, giving the release a story hook beyond its performance scenes. EMNW are also preparing a nationwide Japanese tour that reaches nine cities.
